Open Road Snacks distributing 10,000 sample bags of popcorn at September 5th NFL season opener, sponsoring Broncos Back to Football Fun Run, Broncos Bunch Trick-or-Treat Event
DENVER, CO. (September 5, 2013) — Open Road Snacks™ , a national producer and distributor of healthy and all-natural gourmet snacks, today announced a partnership with the Denver Broncos, naming Rocky Mountain Popcorn® the Popcorn Partner of the Denver Broncos. The announcement coincides with the kickoff of the 2013 NFL season when the Broncos host the Baltimore Ravens Thursday, September 5.
To commemorate the occasion, representatives from Open Road Snacks will be distributing approximately 10,000 sample bags of Rocky Mountain Popcorn prior to the game at the main entrance of Sports Authority Field at Mile High.
“We’re proud to partner with a franchise as storied and respected as the Denver Broncos and become part of the Broncos community,” said Karen Bradley, CEO of Open Road Snacks. “We feel the exceptional quality of our Rocky Mountain Popcorn line aligns perfectly with the prestige of the Denver Broncos and we look forward to supporting the team and its fans this season.”
Rocky Mountain Popcorn will have a heavy presence at Sports Authority Field during Denver Broncos’ home games this season, with its popular White Cheddar and Jalapeno flavors of Rocky Mountain Popcorn available for purchase. The partnership will also include annual stadium practice sampling, samplings at a Broncos camp practice, participation in the Broncos Bunch Trick-or-Treat Event and Broncos Back to Football Run. In addition to the game-day presence, Rocky Mountain Popcorn will also receive a variety of multi-media exposure opportunities to support the partnership, including the Broncos events website.
“Partnering with Rocky Mountain Popcorn is great for the Denver Broncos, and further supports the local commitment of our organization,” said Dennis Moore, Vice President of Sales & Marketing, Denver Broncos. “We take pride in giving our fans a great product on the field, and look forward to providing them a great-tasting product off the field as well.”
Open Road Snacks is also joining forces with King Soopers this NFL season as an Official Denver Broncos Tailgate item. Rocky Mountain Popcorn will be featured prominently at Denver King Soopers locations as part of the Broncos Points Program, rewarding customers for purchasing Rocky Mountain Popcorn with Broncos Points that can be redeemed for Denver Broncos merchandise.
Open Road Snacks has been delivering delicious, better-for-you snacking to people on the go for more than 20 years. The company’s great-tasting brands are all-natural, gluten-free, whole grain, and produced in a nut-free environment. Open Road Snacks’ first brand, Rocky Mountain Popcorn, exploded on to the national scene in 2007, and has grown to become a leading popcorn brand in more than 30,000 travel and convenience locations across the county. In 2013, the company launched Poplets, a crunchy corn snack that perfectly compliments the company’s better-for-you line of eight delicious and unique popcorn snack options. For more information, visit www.openroadsnacks.com or Like the company on Facebook at www.facebook.com/ rocky.