Rocky Mountain Popcorn Company changes name to ‘Open Road Snacks’ to expand product offerings; all-natural Poplets available to consumers July 1
CHICAGO, Ill. (May 20, 2013) — Open Road Snacks™, formerly Rocky Mountain Popcorn® and a leader in the better-for-you snacking category, today introduced Poplets®, all-natural, gluten-free toasted corn centers, as part of the company’s new brand launch at the Sweets & Snacks Expo. Poplets, the first product under the new Open Road Snacks brand, will be available online and in leading snack retailers beginning July 1, and will initially be offered in three flavors – Chile Picante, Sea Salt & Butter, and Asiago Ranch.
Created with patent-pending technology, Poplets deliver a satisfying crunch and a great corn center taste with more fiber and less fat and calories than the leading corn kernel snacks. And since they don’t contain hydrogenated oils, high-fructose corn syrup, highly-processed ingredients or flavor substitutes, Poplets are a better-for-you alternative to traditional chips and crackers. Made from certified non-GMO corn and in a nut-free facility, Poplets are a delicious and nutritious on-the-go snack option for everyone.
“When we decided to update our name to Open Road Snacks, we wanted to introduce a product that was unlike anything else on the market, something that provided a delicious and healthier snack alternative,” said Karen Bradley, CEO, Open Road Snacks. “We saw a big opportunity in the salty snack category, and we think Poplets will be a welcome addition to our popular and great-tasting line of flavored and specialized popcorn treats.”
Poplets will be available for purchase online and in retail and convenience stores across the country.
Open Road Snacks is a natural evolution of the rapid product growth under the Rocky Mountain Popcorn Company brand. After the continued success of its popcorn line, the brand name was
changed to accommodate an expanding product offering outside of the traditional popcorn category. The new name highlights the company’s commitment to providing great tasting, lighter snack options for people and families on the go.
“We think Open Road Snacks perfectly captures our mission of creating better snacking options for lunchboxes, the office, road trips or just getting together with friends,” Bradley said. “We’re excited to continue our mission of providing healthy snack options that don’t ask consumers to sacrifice taste or enjoyment.”
Open Road Snacks has been delivering delicious, better-for-you snacking to people on the go for more than 20 years. The company’s great-tasting brands are all-natural, gluten-free, whole grain, and produced in a nut-free environment. Open Road Snacks’ first brand, Rocky Mountain Popcorn, exploded on to the national scene in 2007, and has grown to become a leading popcorn brand in more than 30,000 travel and convenience locations across the county. In 2013, the company launched Poplets, a crunchy corn snack that perfectly compliments the company’s better-for-you line of eight delicious and unique popcorn snack options. For more information, visit www.openroadsnacks.com or Like the company on Facebook at www.facebook.com/rocky.